The internet used to be tied down to specific locations. If you wanted to log on you had to find a computer that was physically hooked up to a modem. The times are changing. These days more and more people carry an internet-connected computer in their pockets. Smart phones and tablets have made mobile internet use almost ubiquitous. As such it’s important that people with websites should consider the unique needs of this section of the market. If your site doesn’t appeal to mobile internet users then you could be missing out.
One of the first steps you should take when targeting mobile searches is making sure your site is ready for mobile viewing. Many sites prepare a mobile version of their page that is better suited for smartphones. The screens on these phones are smaller and often viewed vertically rather than horizontally. This can make some sites virtually unusable when viewed on a phone screen. This mobile version of a site is usually hosted on a subdomain of the main site. You can use a number of available codes to detect whether or not a visitor is using a mobile browser and direct them to the proper site. This will ensure that every visitor gets a page that suits their needs, encouraging them to use it and come back later.
Put yourself in the mind of searchers. Mobile searches are different in that the searchers are often out and about. This means that searches have a different intent. Often mobile searchers are looking for local content. They want to know what is nearby and how to get there. If you have a website for a local business this is especially important. Try using keywords that people will use when looking for a business near them. Think city name, neighborhood, street name or landmarks. This way you can help direct mobile searchers in your area to come to your business. Remember that good isn’t just about getting hits, it’s about getting hits that you can convert into profits.
It’s important that you don’t lump mobile users in with the rest. Remember this when you are digging into Analytics to see how your site is doing. If you are not separating the two groups then you are getting a distorted view. When using Google Webmaster Tools you can have them break down your top queries into mobile, web and image searches. This will give you a good idea of how mobile users view your site differently than others. You also want to check out the health of your site in terms of both web and mobile traffic. Check on the Crawl Errors tab to see if Googlebot-Mobile doesn’t like your site as well as Googlebot does. Remember, these are different and so you need to treat them differently.
If you keep these things in mind then you will be on your way to optimizing your site for the mobile crowd. In these days and times this is an absolutely essential step toward being the most successful site possible. Mobile searches are big business and you don’t want to miss out on any potential profit.
While a site’s position on Google is still the greatest measure of search engine optimization success many people still don’t understand what goes into how this is determined. This is partly because Google wants it that way to prevent opportunists from gaming the system and partly because of the technical nature. You can’t really overcome the first factor but every SEO should do what they can to understand how Google determines what is called PageRank.
Most people know that search engines work off the quantity and quality that any particular webpage gets. What isn’t necessarily known is that Google’s PageRank algorithm is the tool that figures out the importance of pages based on these factors. The usual analogy used when talking about the importance of links is voting. A search engine looks at pages like candidates and links as votes. The more links a page gets the more sites are voting for it. The idea makes sense because most people only link to pages they think are worth reading. The more people think a site is worth reading the more Google can trust that site is worth pointing readers to.
While the voting analogy is helpful it doesn’t tell the whole story. Google isn’t a democracy, and some votes are more valuable than others. Links from sites with a higher PageRank count more than links from sites deemed less important. This might seem unfair at first but you have to remember that once people found out how important links were they tried to take advantage of the system by creating dozens, hundreds and even thousands of websites with the sole purpose of linking to the site they wanted to promote. This can be viewed as essentially buying votes. The weighted measuring system means that sites that have actually built up authority in their field have the biggest impact on ranking.
So you are probably getting an idea of how you can improve your PageRank. If it’s determined by the number of links you get and the authority of the sites linking to you then you need to get as many links as possible from the most authoritative sites you can find. This process is known as link building and it has been the foundation of for years. Many people have tried to come up with the perfect link building techniques but all of them have pros and cons. In the end the best thing you can do when it comes to getting links is creating web pages that people will want to share and then promoting your site.
It’s important to remember that while a good PageRank is essential if you want to get to the top of Google it isn’t the only thing that is being taken into consideration. Google uses over two hundred factors when generating search results. The PageRank system is limited and Google knows this, so they’ve tried to expand their algorithm to include things like social networking and freshness. But for now it looks like PageRank will stay on top for the foreseeable future. If you want your site to rank on Google you have to go out there and try to get those links.
The internet is inundated with businesses both big and small all of which are looking for ways to make it big. Some have managed to make it while others are still wondering what all the fuss on doing business on the internet is all about. These are those who are still to enjoy the advantages of being on the internet. Although there is a lot of talk on how businesses can easily have huge breaks if they get on the internet, this is not something that happens overnight.
It is very possible to make a big break through the internet but this entails a lot of hard work. It is not enough to get a beautiful web design UAE for your website and then getting the website hosted. In fact there are millions of websites being hosted everyday and only a limited few of all these websites will become good enough to be able to become an internet sensation and a go to place for many people. One may be tempted to ask why one website will do well another will not. It is for varied reasons.
Most often if you look at the websites of those companies that have succeeded online and compare to those that have not, it may become immediately obvious why. Most companies that are making it big on the internet have put in a lot of effort into the design of their website. Their websites are not only visually appealing, they are user friendly and internet users do not have to struggle to find what they need. In fact a visually impressive website does not necessarily mean an overcrowded one. Rather, the simple ones do better.
Use of SEO
Websites that are succeeding have discovered that for them to be visible and relevant, they have to make correct use of SEO techniques. With the many websites that are present online, it is not easy to rank high in search engine results. It is through the right use of SEO that a website can hope to improve on its visibility. Most people will wonder why they have to bother about improving their website’s visibility when people can type their website address and find them. This would have been true if that is how people search for things on the internet. However, this is normally not how it is done. Usually people will type a search word and the search engine will come up with websites that have reference to that searched words in other of importance. Since people have been known to only look at the first few pages of a search result, any website hoping to make it will do well to improve their search engine ranking through the proper use of SEO.
Use of social media
While on the internet, most people are spending more time on social media than ever before. What this means is that they are no longer sharing only pictures of what they did over the weekend. They are also talking about the products and websites they use. This means that companies can make use of these social media sites to their advantage. If they can get more people to talk about them for all the right reasons, they can also manage to generate interest on their products and services.